At Jo Nova, we design haircare for moments of real change, not trends.

For many women, perimenopause and menopause bring a noticeable shift in hair condition. Texture changes. Hair feels drier, weaker and harder to manage. Natural shine becomes more elusive. These aren’t cosmetic quirks, they reflect what’s happening beneath the surface.

As oestrogen levels fluctuate and decline, collagen production reduces. While this is often discussed in relation to skin, hair is affected too. Reduced collagen can compromise strength, flexibility and moisture retention, changing how hair behaves day to day.

Jo Nova was created to support hair through this life stage with science-led, lightweight formulations designed to work with the hair’s natural structure.

How Hormonal Change Affects Hair

During perimenopause and menopause, many women notice that hair no longer responds as it once did. Softness and elasticity can diminish, dryness and frizz become more pronounced, and texture may turn wiry or unpredictable particularly around the crown and hairline. Hair can also feel weaker or more prone to breakage, with reduced shine and manageability overall.

These shifts are closely linked to declining collagen levels and the gradual weakening of hair’s protein structure over time. Traditional styling products may disguise symptoms temporarily, but they rarely address the underlying change in hair behaviour.

Jo Nova’s approach focuses on supporting hair health long-term, rather than masking short-term effects.

The Role of Collagen and Keratin in Changing Hair

Hair is built primarily from keratin, the structural protein responsible for strength and resilience. Over time, heat styling, colouring and environmental stress compromise this structure, a process that can accelerate as hormonal support decreases.

Collagen plays a crucial supporting role. In refined haircare formulations, collagen derivatives help maintain flexibility, hydration and softness, while supporting a smoother surface texture.

Used together, collagen and keratin support both the internal strength of the hair fibre and the outer smoothness of the cuticle. This balance is particularly important for hair affected by hormonal change, helping it feel more resilient, manageable and visually healthier with continued use.

Lightweight Care for Hair That’s Changing

Hair affected by perimenopause and menopause often needs more support, not more weight. Many products either style hair temporarily or focus on repair without considering how hair looks and feels day to day. Heavy oils and silicones can flatten volume, create build-up and leave hair feeling lifeless.

Jo Nova’s Sleek Hair Remedy was developed to sit at the intersection of treatment-level care and immediate, visible results. Designed specifically for hair affected by hormonal change, it supports both the structure of the hair and how it behaves day to day.

The lightweight, leave-in mist helps:

• Smooth frizz and wiry, coarse texture

• Improve softness and manageability

• Support hair weakened by hormonal shifts, heat and daily styling

• Deliver visible gloss from the first use, with cumulative benefits over time

Formulated with keratin, collagen and plant-derived proteins, Sleek helps support strength, flexibility and surface smoothness without heaviness or residue, making hair easier to style, easier to live with, and more resilient over time.

Haircare Designed for This Stage of Life

Perimenopause and menopause aren’t problems to fix. They’re transitions to support.

Jo Nova products are designed to work cumulatively, improving hair condition with consistent use as part of a simple daily routine. By focusing on structure, hydration and surface smoothness, our formulations help hair adapt to hormonal change while maintaining movement, shine and manageability.

Clean, cruelty-free formulations and considered sourcing ensure performance aligns with modern wellness values, because effective haircare shouldn’t require compromise.

Healthy hair during menopause isn’t about reversing time. It’s about supporting hair as it changes, and caring for it intelligently, every day.