AWARD-WINNING. EDITOR-APPROVED.
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A SIMPLE SKIN FIRST DEODORANT.
DESIGNED FOR COMFORT.
SENSITIVITY FIRST:
During perimenopause, skin becomes thinner and less tolerant. What worked before doesn't always work now.
A SIMPLER APPROACH:
We’ve removed aggressive aluminum and synthetic blockers. Some skin needs less, not more.
COMFORT & CONFIDENCE
A high-performance balm that respects your body’s natural chemistry while providing
all-day protection.
CUSTOMERS WHO HAVE SWITCHED LOVE IT.
"I love this product. It smells wonderful and feels gentle. I’m finally finding what works for my skin now."
MARION, JO NOVA CUSTOMER
"I'm so glad I changed, it works really well all day long. It's so nourishing, like a moisturiser for your armpits"
OLIVIA, JO NOVA CUSTOMER
CREATED FROM A REAL CHANGE IN SKIN
Illumi began when Jo Nova Founder, Joseph’s daughter developed highly sensitive skin and could no longer tolerate conventional deodorants. But this isn’t unique to one stage of life.
Many women experience the same shift later on, particularly during perimenopause when skin becomes more reactive and less tolerant.
Illumi was created to respond to that change.
AWARD-WINNING
SLEEK HAIR REMEDY
A leave-in treatment for hair affected by perimenopause and menopause.
Designed specifically for hair that feels drier, weaker or harder to manage.
Treatment-level care with visible smoothness and gloss from the first use.
Lightweight, non-greasy formula suitable for finer or fragile hair.
BEST SELLERS
THE EDIT
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